Salesforce Marketing Cloud
A career-focused, hands-on program: build strong Marketing Cloud Engagement, journey and email foundations, then specialise in Marketing Cloud Growth and Advanced on Data 360, Account Engagement and Personalization — with Agentforce for Marketing agents and Slackforce Surfaces the way marketing teams now run campaigns.
What is the Salesforce Marketing Cloud program?
A Marketing Cloud specialist turns customer data into governed, measurable cross-channel journeys — and now runs them with Agentforce for Marketing agents grounded in Data 360. Most Marketing Cloud courses end at sending an email. This program ends only when your journeys run on unified profiles across email, mobile, web and ads, your segments and content are built with Agentforce and Einstein, and your campaign results are reported through Marketing Cloud Intelligence and Slackforce Surfaces.
- •Data extensions, Contact Builder & Data 360 profiles
- •Segments, SQL queries & Einstein segmentation
- •Consent, preferences & deliverability
- •Lead scoring & grading in Account Engagement
- •Email, mobile & content with AMPscript
- •Journey Builder & Flow-based journeys
- •Automation Studio & Engagement Studio
- •Agentforce Campaign & content agents
- •Personalization & real-time decisions
- •Einstein send-time, engagement & content selection
- •Intelligence, Tableau Next & Slackforce Surfaces
- •Attribution, ROI & optimisation loops
Marketing Cloud moved onto Data 360 and agents. Marketer roles moved with it.
What this means for your career: marketing cloud roles increasingly ask for Data 360, Marketing Cloud Growth and Agentforce for Marketing alongside Engagement, AMPscript and SQL — the differentiator is a portfolio of journeys running on unified data with agent-built segments and measurable revenue, not a certificate alone.
Built for people moving into data-driven, AI-era marketing technology.
Prior experience: marketing or CRM familiarity helps; no coding required. AMPscript and SQL are taught from scratch before Data 360, Growth edition and Agentforce for Marketing.
Run the journeys — and let agents scale them safely.
Twelve sections. 50 modules. Data → Build → Orchestrate → Personalise → Measure.
Salesforce Platform & the 2026 Marketing Stack
Marketing Cloud Engagement Setup & Administration
Email Studio & Content Builder
Data Model, Data Extensions & SQL
AMPscript, SSJS & Personalisation Code
Journey Builder & Mobile Studio
Marketing Cloud Growth & Advanced on Data 360
Account Engagement (Pardot) & B2B Marketing
Personalization & Real-Time Decisions
Agentforce for Marketing & AIforce
Analytics, Intelligence & Optimisation
Capstone, Certifications & Career
25+ Salesforce & AI tools, one production project.
You don't watch videos. You ship software.
Three full-production projects, each threaded through the entire curriculum. By the project, you've built the whole stack around them.
Service Cloud agent on Agentforce
Build an end-to-end Service Cloud workspace — Omni-Channel intake, Flow Builder routing, and an Agentforce agent grounded on Data Cloud + Atlas Reasoning that summarises cases, drafts replies, and closes tier-1 tickets without a human in the loop.
Sales Cloud + Einstein revenue copilot
Ship an opportunity-to-cash flow on Sales Cloud with Einstein Prediction Builder forecasting close probability, an Agentforce SDR agent that drafts emails and books meetings, and a CPQ flow that configures quotes against live Data Cloud signals.
Data Cloud unification stream
Stream events from MuleSoft, Heroku, and external apps into Data Cloud, unify identities into a 360° profile, and auto-trigger Marketing Cloud journeys plus an Atlas Reasoning agent that explains every segment shift to ops.
Your AI Salesforce agent in a controlled project environment.
Pick a real partner workflow. Deploy a production agent into a Salesforce org — Agentforce + Atlas Reasoning + Data Cloud — that handles cases, drafts updates, and accelerates service & sales resolution.
Taught by engineers who shipped agentic AI to production.
Manikanta is the founder of Digital Edify and brings 15 years of enterprise platform architecture from AT&T, Salesforce, Cox Communications, and Broadcom — where he led Sales Cloud, Service Cloud, Marketing Cloud, and Data Cloud rollouts for Fortune-500 banks, telcos, and insurers. Most recently he architected production Agentforce + Atlas Reasoning deployments that replaced traditional triage tiers with autonomous case-handling.
His classes get you two things other programs don't give you: a founding architect who's shipped enterprise Salesforce + AI from inside the Fortune 500, and a curriculum rewritten every release — so when hiring managers ask about Data Cloud harmonisation, Agentforce sub-flows, or Atlas Reasoning orchestration, you've already built it. M.S. in Engineering, Purdue University.
Ravi is Chief Technologist at Digital Edify, where he leads the Agentforce and Salesforce engineering practice. After 8 years building production Apex, LWC, and integration pipelines on Sales Cloud and Service Cloud, he stepped into the Chief Technologist seat to wire Agentforce, the Atlas Reasoning Engine, and Data Cloud into the way revenue and service teams actually work — autonomous agents that resolve cases, qualify pipeline, and stitch together Sales, Service, Marketing, and Data Cloud without humans being the integration layer.
His Agentforce modules are built from real production rollouts, not slide decks. Expect to leave with working Agentforce Builder agents grounded on Data Cloud, Flow Builder orchestrations, OmniStudio guided flows, and Apex + LWC components that recruiters can actually verify in your dev org. Ten years on the Salesforce stack, eight of them shipping in production — Hyderabad-based, hands-on, and known for the unglamorous integration work everyone else skips.
What Salesforce employers say about Digital Edify grads.
Real feedback from talent leaders at Salesforce Summit / Crest Partners and the firms hiring our Salesforce + Agentforce graduates.
An Agent‑Ready credential, not a participation trophy.
READY
2026
Roles this program prepares you for.
What employers should see in your portfolio: that you can take a campaign program from data to revenue — unify the audience in Data 360, build and personalise content with AMPscript and Agentforce, orchestrate cross-channel journeys, run B2B nurture in Account Engagement, and prove ROI through Intelligence and Slackforce Surfaces.
Your first Salesforce offer isn't a lottery ticket. It's a built process.
A portfolio, not a graveyard.
Guidance on building a GitHub that showcases your unlocked packages, Agentforce + Atlas Reasoning project, Flow Builder flows, Apex + LWC components, and a working dev org link — reviewed 1:1, not via template.
Rewrite, don't proofread.
A one-page resume rebuilt around the Salesforce clouds you implemented (Sales, Service, Marketing, Data Cloud), the Agentforce agent you deployed, and the business outcome. Reviewed by engineers who've read 10,000+ resumes.
Where most opportunities actually live.
Profile tuning plus direct warm introductions into the Salesforce Summit + Crest Partner network — Deloitte, Accenture, Cognizant, Capgemini, Slalom, Persistent, IBM, Wipro. You leave with recruiter contacts, not a generic "good luck."
Hundreds of Salesforce careers launched — here are eight.
Come chat with us — over coffee, or over Zoom.
One flagship campus in Hyderabad, plus online Salesforce classes running on Indian and US timezones.
Questions we actually get — answered honestly.
Straight answers on prerequisites, the platform, certifications, and placement. If something's missing, book a 20-minute advisor call — no slides, no pitch.
Do I need a CS background or prior CRM/Sales experience?
Do I get a real Salesforce dev org to build on?
Are Salesforce Administrator and Platform Developer I & II covered?
Will I actually build with Agentforce, Atlas Reasoning, and Data Cloud?
How is the learning workload structured?
Is placement support really 1:1, and which companies hire?
Online, weekend, or on-campus?
What if I fall behind, or can't continue mid-class?
Still have a question? Talk to an advisor — no slides, no pitch.
One million AI‑native professionals by 2027.
Let's put you in that number.
Book a 20‑minute advisor call. We'll map your current role to the right program, talk honestly about timelines, and walk you through a real class's project.








