Fundamentals of IT & AI
Foundations of Web
ReactJS & NodeJS
Python Core & Advanced
SQL for FullStack
Python for FullStack
Django & FastApi Framework
Generative AI
Agentic AI
Build intelligent web applications with AI agents. Master full-stack development where code
meets artificial intelligence. Build production-ready apps.
Key Topics:
What is an Application
Types of Applications
Web Application Fundamentals
Web Technologies: Frontend (HTML, CSS, JavaScript, React)
Web Technologies: Backend (Python, Java, Node.js)
Web Technologies: Databases (SQL: MySQL, PostgreSQL; NoSQL: MongoDB)
Software Development Life Cycle (SDLC)
SDLC Phases: Planning, Analysis, Design, Implementation, Testing, Deployment, Maintenance
Key Topics :
Waterfall vs. Agile Methodologies
The Agile Mindset
Popular Agile Frameworks
Scrum Overview & Pillars
Scrum Roles (Product Owner, Scrum Master, Dev Team)
Scrum Events (Sprint, Planning, Daily Scrum, Review, Retrospective)
Scrum Artifacts (Product Backlog, Sprint Backlog, Increment)
Writing User Stories
Epics and Themes
Acceptance Criteria
Estimating User Stories
Managing Backlogs
Tools: Google Sheets, Azure Boards
Key Topics :
The Importance of Computing Power
Key Computing Technologies: CPU (Central Processing Unit)
Key Computing Technologies: GPU (Graphics Processing Unit)
Introduction to Cloud Computing
Cloud Service Models: IaaS (Infrastructure as a Service)
Cloud Service Models: PaaS (Platform as a Service)
Cloud Service Models: SaaS (Software as a Service)
Key Topics :
What is Artificial Intelligence (AI)?
How AI Works?
Machine Learning (ML) Fundamentals
Deep Learning (DL) Fundamentals
What is Generative AI?
Large Language Models (LLMs)
Image Generation Models
AI in Everyday Learning
Key Topics :
Customer Relationship Management (CRM)
Human Resource Management Systems (HRMS)
Retail & E-Commerce Applications
Healthcare Applications
Key Topics :
Introduction to Web Development & Client-Server Architecture
HTML Document Structure & Semantic HTML5
Text, Links & Media Elements
Lists & Tables
Forms & Input Elements with Validation
Accessibility Best Practices
Key Topics :
CSS Fundamentals & Selectors (Specificity)
Box Model, Typography & Colors
Layouts & Positioning
Flexbox for One-Dimensional Layouts
CSS Grid for Two-Dimensional Layouts
Responsive Design & Media Queries
Transitions & Animations
CSS Variables & Modern Features
Key Topics :
Bootstrap Setup & Grid System (12-Column Layout)
Utility Classes (Spacing, Colors, Display)
Components: Buttons, Cards, Alerts, Badges
Navigation & Forms
JavaScript Components: Modals, Carousels, Tooltips
Responsive Design with Bootstrap
Customization & Theming
Key Topics :
JavaScript Basics & Integration with HTML
Variables (let, const) & Data Types
Operators (Arithmetic, Comparison, Logical)
Control Flow (if/else, switch)
Loops (for, while, do-while, for...in, for...of)
Functions (Declaration, Expression, Arrow Functions)
Scope & Hoisting
Key Topics :
Advanced Functions (Arrow Functions, IIFE)
Callbacks & Higher-Order Functions
Closures & Function Scope
Recursion
Arrays: Creating, Accessing, Modifying
Mutating Methods (push, pop, splice, sort)
Non-Mutating Methods (slice, concat, join)
Array Iteration (forEach, map, filter, reduce, find, some, every)
Destructuring & Spread Operator
Key Topics :
Objects: Creating, Accessing, Methods
Object Destructuring & Spread Operator
Object Methods (keys, values, entries, assign)
Template Literals & Multi-line Strings
Enhanced Object Literals
Computed Property Names
ES6+ String Methods
Symbols & Iterators
let, const & Block Scope
Key Topics :
DOM Fundamentals & Tree Structure
Selecting Elements (getElementById, querySelector)
Manipulating Content, Attributes & Styles
Creating & Removing Elements
DOM Traversal (Parent, Children, Siblings)
Event Handling (addEventListener)
Mouse & Keyboard Events
Form Events & Validation
Event Object & Propagation (Bubbling, Capturing)
Event Delegation Pattern
Key Topics :
Synchronous vs Asynchronous JavaScript
Call Stack, Web APIs & Event Loop
Callbacks & Callback Hell
Promises (Creating, Chaining, Handling Errors)
Promise Methods (all, race, allSettled, any)
Async/Await Syntax
Error Handling with try/catch
Fetch API for HTTP Requests
Working with REST APIs
Local Storage & Session Storage
Key Topics :
Introduction to TypeScript & Setup
Type Annotations & Type Inference
Primitive Types (string, number, boolean)
Arrays & Tuples
Objects & Interfaces
Function Types & Overloading
Union & Intersection Types
Type Narrowing & Type Guards
Literal Types
Type Aliases & Enums
Key Topics :
Classes (Properties, Methods, Constructor)
Access Modifiers (public, private, protected)
Static Members & Abstract Classes
Generics (Functions, Classes, Interfaces)
Generic Constraints
Utility Types (Partial, Required, Readonly, Pick, Omit)
Mapped Types
Conditional Types
Declaration Files
TypeScript with Modern Frameworks
Key Topics :
Topics Covered:What is React? Why React?
Setting up Development Environment (Node.js, npm)
Creating React App with create-react-app / Vite
Project Structure Overview
Functional Components vs Class Components
JSX Syntax and Its Advantages
Embedding Expressions in JSX
JSX Attributes (className, htmlFor, camelCase)
Rendering Elements
Key Topics :
Understanding Props (Properties)
Passing Data to Components via Props
PropTypes for Type Checking
Default Props
Introduction to React Hooks
useState Hook for State Management
Updating State and Re-rendering
Event Handling in React (onClick, onChange, onSubmit)
Controlled vs Uncontrolled Components
Form Handling with State
Key Topics :
useEffect Hook (Side Effects, Data Fetching)
Dependency Array in useEffect
Cleanup Functions
useRef Hook (DOM Access, Persisting Values)
useMemo Hook (Performance Optimization)
useCallback Hook (Memoizing Functions)
useReducer Hook (Complex State Logic)
useLayoutEffect vs useEffect
Custom Hooks (Creating Reusable Logic)
Rules of Hooks
Key Topics :
Styling in React:
Inline Styles with JSX
CSS Modules for Local Styles
Styled-Components (CSS-in-JS)
Context API:
Creating Context (createContext)
Provider and Consumer Pattern
useContext Hook
Global State Management
React Router v6:
Setting up React Router
BrowserRouter, Routes, Route
Link and NavLink Components
useNavigate Hook (Programmatic Navigation)
Dynamic Routes with useParams
Nested Routes with Outlet
Protected Routes
Key Topics :
React Children and Composition
Higher-Order Components (HOCs)
Render Props Pattern
Redux Toolkit:
Store Configuration
Slices and Reducers
useDispatch and useSelector Hooks
Async Thunks for API Calls
Axios Integration for API Calls
Error Boundaries
React Performance Optimization
Code Splitting with React.lazy and Suspense
Deployment (Vercel)
Key Topics :
What is Node.js? Why Node.js?
Node.js Architecture (V8 Engine, Event Loop)
Blocking vs Non-Blocking I/O
Installing Node.js and npm
Node Version Manager (nvm)
Creating Your First Node.js Application
Understanding package.json
npm vs yarn vs pnpm
Node.js Modules System (CommonJS vs ES Modules)
Built-in Modules: fs, path, os, http
Creating Custom Modules
Debugging Node.js Applications
Environment Variables with dotenv
Key Topics :
Introduction to Express.js
Setting up Express Application
Routing Basics (GET, POST, PUT, DELETE)
Route Parameters and Query Strings
Middleware Concept and Usage
Built-in Middleware (express.json, express.static)
Custom Middleware Functions
Error Handling Middleware
Building RESTful API Endpoints
HTTP Status Codes and Best Practices
Request and Response Objects
CORS Configuration
Express Router for Modular Routes
Postman/Thunder Client for API Testing
Key Topics :
Topics Covered:Introduction to NoSQL Databases
MongoDB Architecture and Features
Installing MongoDB (Local & Atlas Cloud)
MongoDB Compass GUI
CRUD Operations with MongoDB Shell
MongoDB Data Types and Documents
Collections and Databases
Introduction to Mongoose ODM
Defining Mongoose Schemas
Schema Types and Validation
Mongoose Models and Queries
Creating, Reading, Updating, Deleting Documents
Query Methods: find(), findOne(), findById()
Update Methods: updateOne(), findByIdAndUpdate()
Delete Methods: deleteOne(), findByIdAndDelete()
Mongoose Middleware (Pre/Post Hooks)
Key Topics :
Topics Covered:Schema Design Patterns
Data Modeling: Embedding vs Referencing
One-to-One Relationships
One-to-Many Relationships
Many-to-Many Relationships
Population (Joining Documents)
Virtual Properties
Indexes and Performance Optimization
Aggregation Pipeline Basics
$match, $group, $project, $sort stages
$lookup for Joins
Text Search in MongoDB
Data Validation with Mongoose
Custom Validators
Schema Methods and Statics
Query Helpers
Key Topics :
User Authentication Fundamentals
Password Hashing with bcrypt
JSON Web Tokens (JWT)
Creating and Verifying JWT Tokens
User Registration and Login API
Protected Routes with Middleware
Authorization and Role-Based Access Control
Express Session Management
Cookie Handling
API Security Best Practices
Input Validation with express-validator
Rate Limiting and DDoS Protection
Helmet.js for Security Headers
File Upload with Multer
Image Storage (Local & Cloud)
Error Handling Strategies
Logging with Morgan/Winston
Environment Configuration (dev, staging, prod)
Deployment to Render/Railway/Vercel
MongoDB Atlas Production Setup
Key Topics :
Introduction to Python & Environment Setup
Python Interpreter Installation (Windows/Mac)
IDE Setup (Visual Studio Code)
Python Syntax & Keywords (35 keywords)
Identifiers & Naming Conventions
Variables & Memory Management
Data Types (Simple & Complex)
Type Conversion & Type Casting
Operators (Arithmetic, Comparison, Logical, etc.)
Conditional Statements (if, elif, else, match-case)
Loops (while, for) & range() function
Control Flow (break, continue, pass)
User Input with input() function
Key Topics :
String Definition & Rules
String Indexing (Positive & Negative)
String Slicing (start:end:step)
String Operations (Concatenation, Repetition)
String Formatting (f-strings, format())
String Immutability Concept
Case Conversion Methods
Search Methods (find, index, count)
Checking Methods (isalpha, isdigit, etc.)
Trimming Methods (strip, lstrip, rstrip)
Replacement & Split/Join Methods
String Alignment Methods
Key Topics :
Simple vs Complex Data Types
Lists: Creation, Indexing, Slicing
List Operations & Methods
Adding Elements (append, insert, extend)
Removing Elements (remove, pop, clear)
Searching & Counting (index, count)
Sorting & Reversing (sort, reverse)
List Comprehensions
Tuples: Creation & Operations
Tuple Immutability
Tuple Packing & Unpacking
Lists vs Tuples Comparison
Key Topics :
Dictionaries: Creation & Access
Dictionary Operations & Methods
Keys, Values, Items Methods
Dictionary Comprehensions
Nested Dictionaries
Sets: Creation & Properties (UUU)
Set Operations (Union, Intersection, Difference)
Mathematical Set Operations
Subset & Superset Checks
Frozen Sets & Immutability
Practical Applications
Key Topics :
Collections Module (namedtuple, Counter, defaultdict, deque)
Iterators & Iteration Protocol
Custom Iterators
Generators & yield Statement
Generator Expressions
Memory Efficiency Concepts
Lambda Functions
Higher-Order Functions (map, filter, reduce)
Functional Programming Concepts
Generator Pipelines
Key Topics :
Function Definition & Calling
Function Parameters & Arguments
Positional Arguments
Keyword Arguments
Default Arguments
Arbitrary Positional Arguments (*args)
Arbitrary Keyword Arguments (kwargs)
Return Statements
Multiple Return Values
Local & Global Scope
Global Keyword Usage
Built-in Functions
User-Defined Functions
Lambda Functions (IIFE)
Function Documentation (Docstrings)
Recursive Functions
Key Topics :
Introduction to Modules
Types of Modules (Built-in, User-Defined, External)
Importing Techniques
Creating User-Defined Modules
Common Built-in Modules (math, random, datetime, os, sys)
Package Structure & Creation
**init**.py File Purpose
Nested Packages
pip Package Manager
Installing External Packages
requirements.txt Management
Popular External Packages (requests, pandas, numpy)
Module Best Practices
Key Topics :
File Operations Basics (CRUD)
open() Function & File Modes
Reading Files (read, readline, readlines)
Writing Files (write, writelines)
Append Mode Operations
File Path Operations
Directory/Folder Management (os, shutil)
Working with CSV Files
csv.reader & csv.writer
csv.DictReader & csv.DictWriter
Working with JSON Files
JSON Operations (dump, dumps, load, loads)
Data Serialization & Deserialization
File Handling Best Practices
Key Topics :
Exception Handling Fundamentals
try-except-else-finally Blocks
Catching Specific Exceptions
Raising Exceptions
Re-raising Exceptions
Custom Exception Classes
Built-in Exception Types
Decorators Introduction
Function Decorators
Decorator with Arguments
Multiple Decorators
Class Decorators
Practical Decorator Applications
Generators Deep Dive
Generator Expressions
Infinite Generators
Context Managers
Custom Context Managers
Key Topics :
OOP Fundamentals & Philosophy
Classes & Objects
Attributes (Instance & Class Variables)
**init** Constructor Method
Understanding self
Instance Methods
Class Methods (@classmethod)
Static Methods (@staticmethod)
**Four Pillars of OOP:**
**Encapsulation**: Access modifiers (public, protected, private)
**Inheritance**: Single, Multi-level, Multiple inheritance
**Abstraction**: Abstract classes, Abstract methods
**Polymorphism**: Method overriding, Duck typing
Method Overriding
super() Function
Special/Magic Methods (**str**, **repr**, **len**, etc.)
Abstract Base Classes (ABC module)
Real-World OOP Applications
Introduction to Databases & DBMS
Relational Database Management Systems (RDBMS)
ACID Properties (Atomicity, Consistency, Isolation, Durability)
Introduction to PostgreSQL
PostgreSQL Installation & Setup (Windows, Mac, Linux)
PostgreSQL Tools: psql, pgAdmin 4
Database Objects (Databases, Schemas, Tables)
Data Types: Numeric, Character, Date/Time, Boolean, Special types
Constraints: PRIMARY KEY, FOREIGN KEY, UNIQUE, NOT NULL, CHECK, DEFAULT
Creating Databases and Tables
INSERT Operations and Data Population
Referential Integrity
SELECT Statement Basics
Column Aliases and Expressions
WHERE Clause and Filtering
Comparison Operators (=, !=, >, <,>=, <=) - Logical Operators (AND, OR, NOT) - BETWEEN, IN, LIKE operators - NULL handling (IS NULL, IS NOT NULL) - ORDER BY (Sorting data) - DISTINCT (Removing duplicates) - LIMIT and OFFSET (Pagination) - String Functions (UPPER, LOWER, CONCAT, SUBSTRING, etc.) - Numeric Functions (ROUND, CEIL, FLOOR, ABS, etc.) - Date and Time Functions (CURRENT_DATE, EXTRACT, DATE_TRUNC, etc.) - Aggregate Functions (COUNT, SUM, AVG, MIN, MAX) - GROUP BY and HAVING
Window Functions (ROW_NUMBER, RANK, LAG, LEAD, etc.) - JOIN Operations: - INNER JOIN - LEFT JOIN / RIGHT JOIN - FULL OUTER JOIN - CROSS JOIN - SELF JOIN - Multi-table Joins - Join Optimization
Subqueries in WHERE, SELECT, FROM clauses
Correlated Subqueries
EXISTS and NOT EXISTS
IN and NOT IN with subqueries
Common Table Expressions (CTEs)
Recursive CTEs for hierarchical data
Multiple CTEs
Set Operators:
UNION and UNION ALL
INTERSECT
EXCEPT
UPDATE Statements
UPDATE with expressions
UPDATE with JOIN
DELETE Statements
DELETE with subqueries
TRUNCATE vs DELETE
Transaction Management
BEGIN, COMMIT, ROLLBACK
Savepoints
Transaction Isolation Levels
Concurrency Control
ALTER TABLE Operations
Adding, Modifying, Dropping Columns
Managing Constraints
Indexes and Performance
Index Types (B-tree, Hash, GIN, GiST)
Creating and Managing Indexes
When to use indexes
Views and Abstraction
Creating Views
Updatable Views
Materialized Views
Refreshing Materialized Views
Stored Functions
PL/pgSQL Programming Language
Function Parameters and Return Types
Control Structures (IF, CASE, LOOP)
Functions Returning Tables
Stored Procedures
Procedure vs Function differences
Exception Handling in PL/pgSQL
Triggers
BEFORE, AFTER, INSTEAD OF triggers
Trigger Functions
Audit Logging with Triggers
Data Validation with Triggers
Advisory Locks
Entity-Relationship (ER) Modeling
Entities, Attributes, Relationships
Relationship Types (1:1, 1:M, M:N)
ER Diagrams
Normalization Principles
First Normal Form (1NF)
Second Normal Form (2NF)
Third Normal Form (3NF)
Normalization Benefits and Trade-offs
When to Denormalize
Database Design Best Practices
Naming Conventions
Data Type Selection
Primary Key Strategies
Foreign Key Design
Query Optimization
EXPLAIN and EXPLAIN ANALYZE
Reading Execution Plans
Index Strategies
Query Rewriting Techniques
Performance Tuning
Database Statistics (ANALYZE)
VACUUM and Maintenance
Connection Pooling
Table Partitioning
Topics:
Introduction to Django (History, Features)
Django vs Other Frameworks
MVT Architecture (Model-View-Template)
Installing Django
Creating a Django Project (django-admin startproject)
Creating Django Apps (python manage.py startapp)
Project Structure Overview
Django Development Server
URL Routing Basics
First View and Template
Django Admin Panel Introduction
Settings Configuration
Topics:
Introduction to Django ORM
Defining Models (CharField, TextField, IntegerField, etc.)
Field Options: max_length, null, blank, default
Migrations: makemigrations and migrate
Django Shell for Database Operations
CRUD Operations with ORM:
Model.objects.create()
Model.objects.all(), .filter(), .get()
Model.objects.update(), .delete()
QuerySet Methods: values(), first(), last()
Model Relationships:
ForeignKey (One-to-Many)
ManyToManyField
OneToOneField
Registering Models in Admin
Topics:
Topics Covered:Function-Based Views (FBVs):
Handling GET and POST requests
Rendering Templates
Context Data
Django Template Engine:
Template Inheritance ({% extends %}, {% block %})
Template Tags: {% if %}, {% for %}, {% url %}
Template Filters
Static Files Configuration
Django Forms:
Creating Forms (forms.Form)
ModelForm for Model-Backed Forms
Form Validation
Displaying Forms in Templates
Crispy Forms Integration
CSRF Protection
File Uploads (ImageField)
Topics:
Topics Covered:Class-Based Views (CBVs):
CreateView, ListView, DetailView
UpdateView, DeleteView
Template Naming Conventions
success_url and reverse_lazy
User Authentication:
Django’s Built-in Auth System
User Model
Creating Custom User Profiles
User Registration View
Login/Logout Views
@login_required Decorator
Authentication in CBVs (LoginRequiredMixin)
Session Management
Password Reset Flow
Topics:
Introduction to Django REST Framework
Installing and Configuring DRF
Serializers:
Serializer vs ModelSerializer
Serialization & Deserialization
Nested Serializers
API Views:
@api_view Decorator
APIView Class
Generic Views (ListCreateAPIView, RetrieveUpdateDestroyAPIView)
ViewSets and Routers
Browsable API
Authentication in DRF:
Token Authentication
Session Authentication
JWT Authentication
Permissions (IsAuthenticated, IsAdminUser)
Pagination
Filtering and Searching
API Documentation with Swagger
Topics:
Python Prerequisites (Data Types, Control Flow, File Handling)
Comparison: Flask vs Django vs FastAPI
Why FastAPI? (Async, Validation, Auto-Documentation)
Setting up Virtual Environment
Installing FastAPI and Uvicorn
Creating Your First API Endpoint
Path Operations: GET, POST, PUT, DELETE
Understanding Decorators (@app.get, @app.post)
Auto-generated Documentation (Swagger UI & ReDoc)
Running the Development Server
Topics:
Path Parameters:
Defining Path Parameters
Type Hints and Validation
Path Parameter with Enums
Query Parameters:
Required vs Optional Parameters
Default Values
Multiple Parameters
Request Body:
Introduction to Pydantic Models
Defining BaseModel Classes
Automatic Data Validation
Nested Models
Optional Fields with Optional type
Response Models
Topics:
Introduction to ORMs (Object-Relational Mapping)
SQLAlchemy Setup and Configuration
Creating Database Models
Database Session Management (Dependency Injection)
Schemas vs Models (Pydantic vs SQLAlchemy)
CRUD Operations:
Create Records
Read Records (Single & Multiple)
Update Records
Delete Records
Database Migrations with Alembic
Relationships (One-to-Many, Many-to-Many)
Topics:
Organizing Code with APIRouter
Creating Modular Routers (blogs, users, auth)
Router Prefixes and Tags
Including Routers in Main App
Response Status Codes
HTTPException for Error Handling
Custom Exception Handlers
Repository Pattern for Database Operations
Dependency Injection Deep Dive
Environment Variables with python-dotenv
CORS Configuration
Topics:
Topics Covered:Password Hashing with Bcrypt
User Registration Endpoint
OAuth2 Password Flow
JWT (JSON Web Tokens) Implementation:
Creating Access Tokens
Token Expiration
Verifying Tokens
OAuth2PasswordBearer Dependency
Protecting Routes with Authentication
Getting Current User from Token
Login/Logout Functionality
Role-Based Access Control (RBAC) Basics
API Testing with Postman/Thunder Client
Topics:
Large Language Models fundamentals
Transformer architecture
Comparing major LLMs (GPT, Claude, Gemini, DeepSeek)
Evolution of LLMs from GPT-1 to 2026 frontier models
LLM architecture and tokenization
Model selection for different use cases
Cost optimization strategies
Topics:
Advanced prompt engineering techniques
Context engineering and design
Reasoning mode optimization
Reducing hallucinations
Zero-shot, few-shot, and chain-of-thought prompting
Multimodal prompting (text, image, audio)
Domain-specific prompt design
Topics:
OpenAI, Anthropic, Google, and DeepSeek APIs
LangChain 1.0 fundamentals
Create_agent abstraction
Middleware systems for customization
Multi-provider integration
Streaming and batching
Function calling and structured outputs
Cost-optimized pipelines
Topics:
Vector databases (ChromaDB, Pinecone, Qdrant)
Building production RAG pipelines
Agentic RAG and self-improving retrieval
MCP-Enhanced RAG
Embedding strategies
Hybrid search (semantic and keyword)
Document processing at scale
Hallucination reduction techniques
Topics:
Streamlit and Gradio interfaces
LangGraph Platform deployment
Cost optimization strategies
AI governance and EU AI Act compliance
API security and rate limiting
Monitoring and observability
Scaling strategies
Integration with enterprise tools
Topics:
Agentic AI fundamentals (plan, reason, act)
LangChain 1.0 Agents with middleware
Model Context Protocol (MCP)
Tool integration patterns
Enterprise adoption and use cases
Agent architectures and design patterns
Topics:
LangGraph 1.0 architecture
State management and graph-based logic
Node caching for development
Pre/Post hooks for guardrails
Building AI workflows
Production use cases
Topics:
Parallel execution with deferred nodes
Conditional routing and decision trees
Iterative refinement loops
Type-safe streaming
Essay evaluation systems
Customer feedback routing
Multi-stage approval workflows
Quality-gated content generation
Topics:
Durable state management
Built-in persistence (PostgreSQL, Redis)
Human-in-the-loop (HITL) implementations
Multi-day workflow support
Enterprise compliance and audit trails
Restart and failure recovery
Topics:
LangGraph Platform deployment
Multi-agent system design
Google A2A Protocol for agent-to-agent communication
LangSmith observability and monitoring
MCP security model
Prompt injection prevention
Compliance and audit trails
Agent guardrails and safety
An LMS project develops a digital platform for online learning, featuring course creation, content management, user tracking, assessments, and reporting, aimed at enhancing educational interaction.
The HRMS project develops a digital system for managing HR functions like employee data, payroll, recruitment, and performance, aiming to streamline processes and enhance organizational efficiency.
A CRM project develops a system to manage company interactions with customers, incorporating tools for contact, sales, productivity, and support to enhance service, drive sales, and boost retention.